“No worthy problem is ever solved within the plane of its original conception.” Einstein
Connection.
It’s at the heart of influence, advocacy and communication. My career has bridged a variety creative agencies, non-profits and international development organizations. The driving curiosity is always people—how to connect, motivate and move them.
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Leadership requires understanding the contexts and audiences, having a vision for engaging those contexts and audiences, building a strategy that can support that vision, and cultivating the curiosity to sustain that vision
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Communications efforts are only as strong as the teams that build and enact them. It requires talent, skill, collaboration, curiosity, innovation and trust. I build global teams that work in this way.
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Whether it’s developing thought-leadership channels, key messaging or new editorial products it is never one size fits all. It is: Get the plan right and adapt accordingly.
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Content strategies, social & marketing strategies, CMS management—I’ve done it all. I understand the ways these systems work to support communication & marketing strategies.
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A writer at heart and by training, I figure out how to tell the story in the right way to the right audience so it can be heard, so change happens.

A Year with UNICEF

Communications Leadership: Communications Strategy

Brand Strategy: Positioning

Communications Leadership: Crisis Communications Plan
Team Development: Global Strategy

Editorial & Digital Strategy: Newsletters

Innovative Storytelling: Video content

Editorial & Digital Strategy: Webinar Series

Innovative Storytelling: Organizational Narratives

Innovative Storytelling: Podcast

Media & Press

Social Listening, Research & Reporting

Content Strategy: websites

Content Strategy: annual reports

Social campaign: financial brand

@startwithroux & @hemandhawin: social content

Social Playbooks

Stories for the One Time in Nola campaign

Entrepreneurial Work: Hem + Haw

Monthly social: travel & tourism
